Logo design, Adobe illustrator, retro fonts,  Fall colors, Orange Bingo Balls, slightly tilted typography for appeal, orange and yellow colors, shine on bingo balls, black solid shadow behind the word blitz
Objective
To design a logo representing a promotional event for white oaks mall.

Process
When approaching logo design, I understand that you only have five seconds to capture a viewer’s attention. With the purpose of this logo being to advertise the gamification of white oaks mall, my group and I chose a bingo game. Bingo can certainly be regarded for having a stigma; many think that it is only enjoyed by the elderly. However, this is far from true, and I needed this logo to represent that. With our event taking place in the fall, we chose orange, lively colors to capture the season’s essence. I used these colors when designing all of my logo concepts in clip studio paint. I went through many renditions, experimenting with the use of leaves and  typography. But I always returned to the bingo ball found throughout many bingo machines. 
What started with one just on the B soon evolved into the entire word, and the logo’s design was starting to take shape. I then moved into Adobe Illustrator and finalized my logo. My original name was Bingo Balooza. However, my fantastic group members came up with a much better name; Bingo Blitz! This name conveyed what my initial goal was, and so the final logo came together nicely.
 Through negotiation and teamwork, this logo was used throughout t-shirts, billboards, websites, and social media to build a strong and effective brand that will draw absolutely everyone into white oaks mall.

Medium/Tools Used
Clip Studio Paint, Adobe Illustrator
Logo concepts, roughs, Clip studio paint, fall theme, fall colors, maple leaf,  bingo balls, pop art dots, grey background, yellow and orange colors used throughout
Chosen Logo Concept, pop art dots texture, bingo balls, unused name Bingo Balooza, fun vibe, retro vibe, fall atmosphere and vibe
Social media post, Twitter, Created using Twitter, Icon and banner created in adobe photoshop and illustrator, Information about event, link to website, promotional material included, exciting, enthusiasm, Social Media, marketing
T shirt design, Adobe Photoshop, Logo applied to front of t shirt, Bingo ball with B listed on back, circles of color appearing behind ball to convey consistency of design, Bingo Blitz & White Oaks Mall text wrapping around the main graphic listed on back, retro atmosphere, retro vibe, retro colors, fall colors
Mug design, Adobe Photoshop, text wrapping around graphic, bingo ball graphic, colored circles, beige colored mug, retro, fall colors, retro vibe
Back to Top